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Introducing A Virtual Queue System For #FWA2025

The Virtual Queue System

Hi, folks. This document covers the whats, whys, and hows of the Virtual Queue system that we’re implementing at FWA this year. But before we get there: we apologize for starting out with a too-bare-bones description of our new Virtual Queue system, and that our announcement of this new system is coming to you so late. We hope this doc answers all the reasonable questions that you raised when reading our first draft, and if it doesn’t, we’ll be around to answer any that remain.

 

First: Why?

In 2024, FWA was already an unprecedented size, and it was bursting at the seams. When planning the space, we allocated as much room as was physically possible for lines, and the lines for some events still exceeded that. Waiting in an extremely long line isn’t just inconvenient and uncomfortable, it can be dangerous if there’s an emergency, and the longer the lines got, the more the risk grew. 

 

Now, in 2025, FWA is expected to grow in attendance again. That forced the following choice. Do we:

  • Try to keep the same queueing system and leave attendee safety to chance
  • Find new places for people to line up (meaning: out on the sidewalk, in the sun and rain)
  • Investigate a new solution: virtual queues

 

We looked into all three, but frankly, only one of those options stood a chance of making the con better. Done correctly, virtual queues make it easier to schedule your con, and let you spend less time waiting in lines and more time hanging out with your friends – while still being able to go to the places and see the things that you want to. 

 

That’s why we’re piloting the virtual queue system this year. It won’t be perfect, but we honestly believe it will be better. And if it isn’t, we’ll make changes until we find something that is.

 

Second: How The Virtual Queue System Works

 

1. Pre-booking: 

The easiest way to attend an event is pre-booking an appointment. It’s as easy as:

  1. Sign up for a time
  2. Allow our security to verify your appointment 
  3. Walk right in

You can do this once (for an individual event) or once per day (for multi-day offerings like Vendor Hall and Artist Alley). You can show up a few minutes early, or up to 10 minutes after your scheduled time has passed.

 

2. Digital line (waitlist): 

If there aren’t any pre-booking appointments left, you have to wait in line. Except, instead of a physical line, you join the digital line. It works just like any other line: first come, first served. It’s just as easy:

  1. Join the digital line
  2. Receive a text that it’s your turn
  3. Arrive within 45 minutes to be let in

Just like a physical line, you can enter and exit the digital line as much as you want, including multiple times per day.

 

That’s it! A new way to do lines that allows you to wander around con spaces and hang out with your friends while waiting, plus a pre-booking system that lets you guarantee a time once a day. With both methods, there’s no “end time”; you can stay as long as you want.

 

Common Questions

 

Q: What if I have to go to the bathroom?

If you need to step out of a virtual queue space for a short period for any reason (bathroom, headless lounge, etc), speak to the security person at the exit. They’ll give you a lanyard, which you can use to re-enter within the next 45 minutes. If you need to leave for a longer period, you can rejoin the digital line as usual. Due to its unique operational challenges (and because it contains bathrooms and a headless lounge), this does not include the Moonlight Festival.

 

Q: I have accessibility needs – will the virtual queue work for me?

Accessibility was a primary focus as we developed this system. We actually hope that virtual queues are better than the old system in many cases, because they alleviate having to stand and wait for long periods.  

If you need an individual with you to support you, you can pre-book appointments at the same time, or join the digital line at the same time.

We hope that these features, plus the ability to step out of the space for a short period and return, will be sufficient to handle many accessibility needs. 

If these don’t cover your specific circumstance or you have other questions, our accessibility team would be happy to hear from you. Please visit them at the Atlanta Marriott Marquis on the International level. 

 

Q: Will there be a physical line I can wait in instead? 

No, the digital line completely replaces the main physical lines from previous years. There may be a very short line to verify appointments, if many people with the same appointment time arrive at once.

 

Q: What if I’m late? 

We understand that it takes time to get from one space to another space and that navigating crowds and elevators might take some time. Because of this, there’s some flex around your appointment time.

  • For pre-booked appointments, you can arrive up to 5 minutes before the booked time and up to 10 minutes after the booked time. If you are concerned about missing this window, we recommend planning on being nearby (for example, in the hotel the event is happening in) a little early.
  • For the digital line, you can arrive any time within 45 minutes of receiving the message that it’s your turn.

 

Q: What if I don’t have a phone, or can’t get text messages?

There are several variations of what this question might mean:

  • If you have a phone, but don’t want to carry it around (for example, while suiting), that’s OK. At your appointment, or when you receive the message that your turn in line has come, give your phone number to the security person at the event. They will verify it and let you in.
  • If you don’t have a phone at all, or don’t have service in the US (for example, because you’re traveling internationally): 
  1. We generally recommend that all guests, including international guests, have some level of phone service for their safety. You can buy a pre-paid SIM card that allows you to text and call for around $20 at the airport or in a nearby store. FWA is also working to obtain a small number of SIM cards, which we will provide at-cost at the Con Store while supplies last.
  2. Even if you don’t have a US-capable SIM card, your phone likely has access to WiFi Calling (and texting), if your carrier allows it. Our queue system also has a phone app that can interact with our system. You can use either of these methods to interact with the virtual queue via the hotel WiFi.
  3. If none of these options work for you, you can still sign up for pre-booked appointments by visiting the Ambassador Desk; they will print you out a QR code to scan when your appointment arrives. Unfortunately, because the digital line requires some way to contact you, you will not be able to join the digital line this way.

 

Q: Will this lead to empty spaces and hurt artists or vendors?

The purpose of the virtual queue system is to ensure that spaces remain near, but not over, their safe room capacity. If spots are not fully booked and the digital line is empty, we will make an announcement and allow guests to enter freely.

 

Q: I’m a Silver, Gold, or Platinum sponsor. Do I get special access in this system?

Silver, Gold, and Platinum sponsors will receive a set of one-time-use QR codes (one per event) at Registration when they receive the rest of their sponsor gifts. We have set aside some pre-booked appointments for those sponsor tiers to use, which can be accessed by booking through that QR code. When it comes to the digital line, there is not a difference between sponsors and non-sponsors.

 

Q: I’m a Hoppy Hour VIP. Do I need to sign up to attend it?

Nope! VIPs get early access to Hoppy Hour and do not need to sign up through the virtual queue to access it.

 

Q: Why am I only allowed to pre-book once per day? 

We are limiting pre-booking to once per day to ensure that everyone gets a fair shot at attending events. Remember: you can always join the digital line to gain access to these spaces, including multiple times per day.

 

Posted by gomi

City Safety

Tips For Newbies!

It’s easy to be nervous in larger cities whether you’re visiting for the first time or the hundredth time. While all cities have risks and dangers, Atlanta and the area the hotels occupy are fairly safe and non-violent. We have worked tirelessly to create a safer atmosphere for all of our guests and attendees, but there are some simple steps you can take to ensure you have a safe and fun time while walking around the city.

  1. Be aware of your surroundings.
      • Focus on your surroundings and not on electronic devices
      • Don’t wear headphones that block out all noise
      • Ensure you or someone around you is sober.
  2. Know your direction and destination.
      • Have a good idea of how to get there
      • Look at a picture of the entrance to where you’re going so you’re familiar 
      • Use the walk mode on your phone’s GPS or ask hotel staff if you don’t have a phone.
  3. Don’t walk alone if possible
      • You can request an Atlanta City Ambassador to walk with you if you don’t have a group. They will be positioned throughout the area around the hotels and will be easily identifiable via their red shirts.
      • There are shuttles to take you to and from the satellite hotels
  4. Stick to well-traveled and lit paths.

What Is FWA Doing?

We've been working closely with the City of Atlanta to provide "City Ambassadors" who will be patrolling the entire hotel district. They are easily identifiable by their red polo shirts and will be patrolling the entire hotel district.

The City of Atlanta Ambassador's Force will be available from 7AM-12AM Thursday to Saturday and 8AM-11PM Sunday. They will provide escorts between hotels AND other destinations like restaurants in the area. They are available by contacting our EventOPS team, or calling them directly at (404)-215-9600

Atlanta PD

We've also been working with the Atlanta City Police Department. Off-duty police officers will be in patrol cars on the walking paths between the hotels between the hours of 6PM-6AM. Atlanta PD have also assigned extra foot beat officers who will be patrolling the hotel district on foot during the day.

Posted by gomi

Elevator Changes at Furry Weekend

TLDR: There are a lot of you. We’ll be changing the way our guests load-in and load-out from the elevators in the convention space. 

 

Furry Weekend Atlanta Leadership has been hard at work solving the biggest point of feedback from our guests in 2023: Elevators. We will be implementing a new strategy for elevator management for 2024 and beyond. Below, please review our strategy for elevators. Please note that some of the specifics may change as we work with our hotel partners to continually improve our efforts to make sure that we’re supporting efficient and quick access to hotel rooms. 

 

Specific elevator etiquette policy: 

Elevator challenges are not unique to Furry Weekend Atlanta. Every convention has the same problems that we face. We recognized that most of these strategies are passed down via word of mouth, which is not effective for the community at large. To solve that problem we spent time preparing a clear, concise, and specific Elevator Etiquette Policy that discusses what steps the community can take to make sure that everyone gets to their destination as fast as possible. 

 

More Signage:

We understand that in the throes of the convention experience it can be easy to forget some common practices that are important to keep everyone happy. We’re combatting this by providing more signage inside, and outside of the elevators to remind guests of the most important things to elevator safety and efficiency. 

 

New Volunteer Opportunity - The Zookeepers, our queue management department:

Furry Weekend Atlanta has created a new department designed to help with line management. New to 2024, their primary focus will be to manage the elevator queue and load-in/load-out activities of those elevators. As this department grows, they will additionally assist in line management for our biggest and most popular events. 

 

The Zookeepers are looking for patient, compassionate individuals to help us with this dire need. Please consider giving back to the community and applying to be on this great team - Apply here. If you can’t dedicate the time required to be a staff member, this is also a great volunteering opportunity if you find yourself with a few free hours during the convention.  Volunteering is a great way to get an idea of what staffing a convention is all about

 

Changes to Elevator Load-in and Load-out inside of the convention space

After evaluating the problem, we found that there were four (4) leading causes of the elevator issues at Furry Weekend Atlanta: People going up to go down/down to go up, lack of line control, elevator overcrowding, and a lack of consideration for those that need priority access into the elevators. We’re making big changes to the elevator process to address each of these: 

  • There will be a designated load-in line for each elevator bank. These lines will be clearly labeled and provide a simpler, organized way for you to get where you’re trying to go. 
  • All attendees will be required to exit the elevator when it reaches the Marquis level. If this isn’t the floor you were trying to get to, you will be required to exit the elevator and enter the line for your final destination floor. Please pay close attention to which direction the elevator is traveling as we won’t make exceptions.
  • Elevator load-in will be limited to 10 people per load. Our staff may change the number of guests loaded into the elevator based on several factors. Please be respectful of these changes as we’re doing everything we can to get everyone to their destination, in the safest way possible. 
  • We will be implementing a priority line for guests with accessibility needs and Fursuiters. Fursuiters and guests with accessibility needs will be permitted to bring one additional person with them on the elevator. All other guests traveling with the priority traveler will be asked to get into the line designated for regular attendees. 
  • All floors not designated as the load-in floor may only be used for guests with an accessibility need.
    • To reduce wait times, we encourage all guests with accessibility needs to leverage the auxiliary elevators at the back of the Marriott property (near the Hilton Skybridge) to access the Lobby level, Marquis level, and International level. In addition, wherever possible, enter the priority line on the load-in floor.
    • Don’t forget to pick-up your accessibility badge from our accessibility booth! 
  • Elevator lines and logistics will be managed as much as possible, but it isn’t feasible to manage the elevators 24/7 or at each of the hotel properties. Guests can expect that elevators will be managed after peak events, and during peak traffic flows. We will do everything we can to expand elevator management times. This is largely contingent on the number of staff we have in our queue management department. Help us out by applying here.
  • Finally, the Atlanta Marriott Marquis is restricting access to the hotel service elevators. Hotel service elevators should -not- be used for guest travel. These elevators must be kept clear to ensure that hotel staff, security, EMTs, and designated convention staff can get to where they need to be as soon as possible. Unless directed by a hotel manager, hotel security, or by our Safety team, use of these elevators are strictly prohibited

 

Elevator technology enhancements at The Atlanta Marriott Marquis

The biggest change, and why it’s taken us so long to communicate this, is because we’ve been working closely with the Atlanta Marriott Marquis to improve the technology for the elevators at the Atlanta Marriott Marquis. As of 2024, the Marriott has implemented a new weight management technology: 

  • Once an elevator has reached the weight capacity, the elevator will not stop on any floors until it reaches its selected destination. This means that the elevator will bypass any called floors and continue to the floors specifically requested by the occupants of the elevator. 
    • This enhancement will reduce the travel time for elevators and will assist in enforcement of the “Don’t go up to go down” guideline discussed in our “Elevator Etiquette” policy.
  • If an elevator is overweight, the elevator will not operate. If you find that the elevator door is not closing, please exit the elevator as it will not move until the elevator is under the weight capacity. 
  • Elevator technicians will be onsite during the weekend. This change won’t stop elevators from breaking down, but it will ensure any issues are resolved more quickly. Please understand that, even with a technician on site the parts needed to repair elevators may not be available. 
  • A note on “weight capacity” - The posted weight capacity on the elevators at the Atlanta Marriott marquis includes the weight of the elevator itself. 

 

We appreciate all of the feedback, suggestions, and problem-solving our community has provided to us. We’ve answered a lot of the questions we received in the following FAQ, please take a moment to review the FAQ before reaching out with questions. 

 

We understand that this is a big change for Furry Weekend Atlanta, but we’re confident that this will reduce elevator wait times and stress for all attendees involved. 

Elevator FAQ

Why can’t you just lock down all of the elevators?

This is a question that our team has looked at and is working on. The biggest reason why we can’t just “lock out the elevators” to a single floor is because there is no other ADA accessible way to get from the Atrium level to the other convention floors, and there is no ADA accessible way to get from the other convention floors to the Atrium. It’s a unique challenge of how the Atlanta Marriott Marquis is laid out.

Why do people with accessibility needs get priority access into elevator lines?

First, let’s remember, you can’t always tell just by looking at someone that they have an accessibility need. Guests with accessibility needs may need to get to their room quickly for health and safety related concerns. For example, a guest that requires insulin needs to get that insulin as quickly as possible to prevent bigger health problems from occurring. Insulin requires refrigeration and may not always be able to be carried with the guest. The only option for that guest is to keep the insulin refrigerated inside of their room.

Why do fursuiters get priority access into elevator lines?

Fursuiting is tough work. The amazing costumes that our fursuiters wear are extremely hot, and sometimes very heavy. We allow Fursuiters priority access out of concern for the safety of the person under the cute animal. When a fursuiter needs to get to their room to de-suit, it’s important that they can do so as quickly as they can so they can cool down. Overheating in a fursuit is -really- bad. If it happens, the person under the suit’s life is in danger.  That’s also why we allow one guest (or handler) to travel with them. To make sure they have the assistance they need to de-suit and cool down. Our headless lounges can only provide so much cooling, sometimes the only option is to remove the suit entirely.

I go to other furry cons and they don’t have problems this bad.

Like you, our convention staff LOVES going to other conventions as well. The truth is, all conventions have challenges with their elevators just like we do. Ours seem to be exacerbated for a few key reasons:

  • The Atlanta Marriott Marquis is one of the largest, if not the largest single hotel of any Furry Convention. That means there are more rooms and more people trying to get to their room. At other large events, like AC and MFF, guests are spread out across the city much more than at FWA.
  • Every single room at the Atlanta Marriott Marquis is accessed through a main core of elevators. That means every guest going to a room is trying to get where they need to be, in the same place. That’s a lot of people all trying to go to a room. At other large events like MFF and TFF, hotel traffic is divided across the hotel property. 

I go to other non-furry events that don’t have this problem. What gives?

This is a good question and something that we’ve had a lot of internal discussions about. Our research and observations point to attendee habits being a big difference. At non-furry events, the majority of elevator traffic is from the guest room to the convention floor. Our guests behave differently than guests at these events. Furry Conventions are a social affair first and foremost. That means that our guests aren’t just going from their room to the convention space, they're going from their room to another room, and then everyone in that room is going to ANOTHER room. Our event is simply atypical for hotels that hold other large events. 

Why are you only managing elevators during peak times.

  • In short - staffing requirements. The Atlanta Marriott Marquis has four banks of elevators all loaded in the same place. In addition, there are three separate floors where guests can enter and exit the elevator. We’ve spent a lot of time looking at the numbers and the volunteer deployment to manage the elevators. This extra elevator management alone would require a new staff equal to half of our current staff level for the entire convention. That’s a lot of volunteers.
  • Additionally, hiring private security personnel to manage the process for us will create a financial burden so significant for FWA that the cost of registration would have to be increased significantly to keep FWA afloat.
  • By combining the deployment of FWA staff and private security, we’re aiming to maximize the amount of time we can manage the elevators and will do everything we can to provide the best experience possible. 

As stated, the biggest problem is personnel to help manage this process. Please consider, and encourage your friends to join our Crowd and Line Management Department - The Zookeepers, to help us manage the elevator lines as much as possible. You can apply to our staff here. 

This is such an easy problem to fix. Why haven’t you done something before now?

First and foremost, elevator management at Furry Weekend Atlanta is not a simple problem. The Atlanta Marriott Marquis has a few unique challenges that make managing elevators more difficult than expected. For example, the Marriott Marquis has four separate banks of elevators that serve entirely different floors. Additionally, the main core of elevators are the only elevators to the Atrium level, which is our busiest level. When we look at managing elevators as a whole we have to consider staffing levels, ADA access, line management, as well as traffic flow into and out of the elevator bank.  

Posted by gomi

Elevator Etiquette

TLDR: Please respect each other and staff.

 

Let’s take a moment to discuss elevator etiquette. Considering the growth of furry conventions worldwide, we understand that many of you might be new to this environment, so let's take a moment to highlight the generally accepted etiquette:

 

Use Stairs whenever possible

Whenever possible, and if you are able, use stairs and escalators to access the floor you’re looking for. Each of the hotel properties have stair and escalator access between convention floors. Please use these options to reserve small floor movement for those with accessibility needs. Each property has stairs and escalators between all convention floors. Additionally, the Marriott Marquis has stair access to all guest room floors and 2 additional elevators that serve the Lobby, Marquis Level, and International Level. These are toward the back of the property toward the Hilton Skybridge. 

 

Capacity

The load capacity of each elevator is 10 people without loads of luggage. We need everyone’s cooperation and support to limit elevator occupancy on convention floors and room floors. With suitcases, fursuits, and wheelchairs, the capacity can’t reach 10 people and that’s okay. If the elevator looks full, it is full. Please don’t try to squeeze “one more in.” Overloading contributes to system strain and eventual breakdown leaving guests stuck.  

 

Prioritization: 

Everyone needs to be understanding and provide elevator priority to guests with accessibility needs and Fursuiters. These guests are limited to one handler each. Guests with accessibility needs often need to quickly get to their room or may be unable to use stairs and escalators. Additionally, please remember that being in a fursuit is physically taxing and it is easy to overheat. 

 

Go in the direction of your final destination. 

Ever heard of the phrase “Don’t go up to go down”? The temptation to get on the very first elevator that opens only gets harder as the time you wait grows. Please understand that this exacerbates the problem. By not getting on the elevator going in the direction of your final destination, you risk overloading the elevators and disrupting the efficiency of elevators for everyone - leading to that long wait you’re trying to avoid.

 

Reduce elevator travel

Before you leave your room to enjoy the convention or time with your friends, please bring everything you need with you. Plan your day and expect to be out of your room for long periods. By reducing the number of small trips to rooms (to grab a phone charger, snack, or personal belongings) we reduce the stress and load on the elevators. Consider bringing a backpack, fanny pack, or hip bag to carry your personal belongings. Enjoy the convention, don’t waste it waiting in elevator lines. Note: some spaces and large events may require a bag check prior to entry.

 

Music

Please do not play loud music inside of the elevators. Loud music can harm people’s hearing, especially when in a small enclosed space like an elevator. Additionally, we all need to be sensitive to those with neurodivergent needs that can be put into an unsafe situation with exposure to loud music. Please put your favorite music on pause while in the elevators. 

 

Respect

Please do not forget why we are all here - to express ourselves in a safe space with like-minded individuals. We all hate waiting for elevators, we all want to see our friends, we’re all trying to get somewhere. Be respectful to each other so we can all have a great convention. 

 

Follow instructions by Staff

Our staff is made up entirely of volunteers, who are doing this out of their love for our community. All instructions from convention staff, security staff and hotel staff must be followed.  Their primary goal is to get everyone where they’re going as quickly as possible.  Members of our all-volunteer staff faced harassment by our attendees while attempting to manage the challenges faced at the elevators last year. This is unacceptable.

Let’s be clear: Refusal to comply with or harassment of our volunteer staff, security staff or hotel partners will result in immediate registration revocation without a refund and potential eviction from the property by hotel security.

Posted by gomi